What does UX do?

Many times I have been asked, “What does UX do?”
So I have dedicated a page to defining some of the artifacts
UX creates.

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Artifacts

Below I have compiled a list of the artifacts that I have constructed during my 25 years of being in UX.

Competitive Reviews / Gap Analysis
Provide a baseline of an organization’s key competitors’ web sites related to features and functionality. A Gap Analysis then looks for the critical differences between your perceived competition and your tactics and what could be beneficial either direction.

CONTENT OUTLINES
Provide a clear overview of what information will be on each page of a website and where that information is coming from.

FEATURE SETS
Provide an overview of features to be executed, including assumptions such as number of pages, source material, level of programming involvement, and whether design concepts, workflows, or wire-frames are required.

STYLE GUIDES
Provide a summary of the product or web standards that guide the User Experience team during development, including site design standards and page styles.

VARIATION DESIGNS
Illustrate the look and feel of designs that vary from the basic homepage and secondary page designs.

WIRE FRAMES
Provide the skeleton of navigational and content elements. Final wire frames provide a refined framework of each page level on which the User Experience team can build the site look and feel.

CONCEPT MAPS
Used as a springboard for developing the site map and serves as the initial grouping of like objects and ideas.

DESIGN CONCEPTS
Are developed in a variety of styles to provide the client with options to choose from in deciding how the website should look to the end user.

SITE MAPS
Provide a visual representation of each page of the web site and the logical flow of navigation between them. It also denotes functional features, and levels of navigation including primary, secondary, tertiary, utility, and footer.

TARGET AUDIENCE PERSONAS
Guides the design of the site architecture, as well as the creative approach and execution. A persona represents a group of target audience members who visit a site and identifies their interests and abilities.

USER EXPERIENCE CONCEPTS
Used to crystallize the key messaging, positioning, essence, and user experience that will be associated with the proposed brand concepts.

CONTENT AUDIT & ANALYSIS
An assessment of the client’s current content assets with a focus on each asset’s relevance and relationship to the client’s brand strategy.

HUMAN COMPUTER INTERACTION
How user actions cause visible or noticeable changes in the state of the machine and how the user is expected to use this feedback to generate the next action.

WORK FLOWS & PROCESS FLOWS
Describe in detail, key functions users will perform. Workflows record steps that target audience members must follow and the functions associated with each discreet task. Mapping interactions ensures the target audience experiences a logical flow during the process.

Improve Productivity

UX’s goals is to gather business requirements and process flows and work within the business to provide roadmaps for navigation, branding, design and development.  All of that and a seamless user experience.

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Over 25 Years of Examples

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What Defines (UX) User Experience?


A color or a specific design isn’t what defines UX; it’s a feeling of accomplishment and pride. It doesn’t sell directly, but it immerses the user in the brand experience. There is rarely need for a description of a company, rather the experience reveals the brand’s value to the user in a natural and intuitive manner. The User Experience is a reflection of the business it symbolizes and is more important than what it looks like. Consumers like innovation and new ideas, and flock to use new technology and devices. So it is safe to say that innovative thinking and intuitive design can only enhance the user’s experience and drive brand loyalty. So what defines User Experience is innovation, and the ability to be nimble enough to make those leaps in technology and is responsive enough to leave no one behind. User Experience isn’t simply looking forward, but keeping in mind those stragglers and business users who might not have the latest browser installed. User Experience is about knowing the users in the past, present and the future. User Experience Designers like to innovate but also understand enough to not move the line too much, and when to go an entirely new direction.