What does UX do?
Many times I have been asked, “What does UX do?”
So I have dedicated a page to defining some of the artifacts
Click on the icons to go to pages where I have blogs and examples.
Below I have compiled a list of the artifacts that I have constructed during my 25 years of being in UX.
UX’s goals is to gather business requirements and process flows and work within the business to provide roadmaps for navigation, branding, design and development. All of that and a seamless user experience.
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What Defines (UX) User Experience?
A color or a specific design isn’t what defines UX; it’s a feeling of accomplishment and pride. It doesn’t sell directly, but it immerses the user in the brand experience. There is rarely need for a description of a company, rather the experience reveals the brand’s value to the user in a natural and intuitive manner. The User Experience is a reflection of the business it symbolizes and is more important than what it looks like. Consumers like innovation and new ideas, and flock to use new technology and devices. So it is safe to say that innovative thinking and intuitive design can only enhance the user’s experience and drive brand loyalty. So what defines User Experience is innovation, and the ability to be nimble enough to make those leaps in technology and is responsive enough to leave no one behind. User Experience isn’t simply looking forward, but keeping in mind those stragglers and business users who might not have the latest browser installed. User Experience is about knowing the users in the past, present and the future. User Experience Designers like to innovate but also understand enough to not move the line too much, and when to go an entirely new direction.