Digital Marketing Industry Expertise
- Sales Revenue
- Cost Associated Per Lead Acquisition
- Online Marketing ROI
- Social Media Advertizing
- Site Traffic: Lead Ratio
- Site Traffic: SEO
- Site Traffic: Click Tracking
- Site Traffic: Analytics
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
– Warren Buffett
CEO of Berkshire Hathaway
A Vision and Strategy for the Future
Diversity and inclusion are integral to any company’s vision, strategy and business success. We recognize that leadership in today’s global marketplace requires that we create a corporate culture and an inclusive business environment where the best and brightest diverse minds—employees with varied perspectives, skills, and experiences–work together to meet global consumer demands. The collaboration of cultures, ideas, and different perspectives is an organizational asset and brings forth greater creativity and innovation.
There is a whole arsenal of CRM Applications and Analytics Tools and a lot of practices that I bridge to be effective.
I have experience architecting and planning new processes for business enterprises in the digital space.
I can take the 10,000 ft view and break it down into simple user experiences that translate to faster user adoption.
What can I do?
Lead – Leadership and direction of team or group to ensure on-time, inclusive (all applicable systems and workgroups), effective and efficient project delivery. Wide latitude for independent judgment. I act as the subject matter expert/lead for any key piece of user functionality (example: a buyer-flow).
Develop Product Strategic Direction – Identify and develop product strategy based on customer need. Develop Business Cases/Financial models and manage all aspects of a product or program from concept through to implementation to post-management. Strategically develop and manage the successful delivery of business requirements (Feature Sets, User Stories, and Epics) through an end-to-end process. Deliver cost/benefit analysis forecasts.
Manage Execution and Delivery – Manage final technical design/solutions and coordinate user acceptance testing. Accountable for pre-launch quality testing and post-delivery management of scope.
Communicate – Lead reviews with Leadership and other stakeholders, as well as general communication (examples: KPI, project, and Incubator Backlog reviews).
Audit – Financial manager of the budget, including monthly, spend results tracking to the overall budget and reports to Leadership.
Provide Technical Expertise – Expert knowledge on online technology. With the increasing sophistication of the user buying-flows (examples: data-driven personalization, integration with new supporting platforms, analytics-based funnel structure, responsive design, integrated carts, the inclusion of AI elements such as recommenders and chat-bots), manage the technical experts to ensure the best delivery solutions for new initiatives.
Innovation – Look at projects to see where we can make it different and thus more appealing to the end users, I am an agent of change and build to disrupt the market.
What I Do
I Direct and manage program development and implementation, including budget planning preparation, business requirements, and measurement metrics. Define project scope, goals and deliverables that support business goals in collaboration with cross-functional and cross-operating company teams. Program management and development, including enhancements to customer experience and operational efficiency. Present project updates and status to stakeholders including Executive Management.
Why Work With Faith?
Extensively experienced UX Director, Manager & Designer with over 25 years’ experience in UX. Aerospace experience includes work for NASA as UX Lead; implemented design changes into the website by touching existing Java code and CSS and JSP Portlets, and developed UI wireframes, and other Information Architecture Documentation to ensure new branding and requirements are implemented as documented into the Vignette CMS.
Most recently the Director of UX and Digital Media for American First Finance, managing a team of mixed IA, BA, QA, Designers, and Developers using JIRA and AGILE methodologies. Consulting with C-Level Executives for determination of best software to use for CRN, Marketing, and Analytics as well as regarding branding and marketing techniques to reach a broader audience for the products offered. Designed front-end user interfaces customized to the needs of the end users and while keeping the processes they were solving intact. Periodic review of user interfaces for any necessary updates and insured the consistency in the look and feel across all interfaces.