Category: Mobile & Application Development

Mobile Concepts Mobile applications are developed for various reasons, to manage your account online, to buy things using your phone, or to promote your company and it's services. Whatever the business reason you develop a mobile application you have to start by asking the question of what you are trying to achieve with the application. If a user is presented with a lot of choices and has to click many layers deep they will go to your website to browse. However for easily accomplished task flows it is easy and often preferable to the user to use a mobile application.
Answers the following questions:

  • What will the user like to achieve?
  • What will the mood/attitude of the user be?
  • How is everything that is known about the brand, target audiences, site design, and site features translated into a visual direction for the mobile app?
Provides the following benefits:

  • Gives the user a quick way to achieve a common task they attempt on the phone or on your website
  • Provides a simple intuitive way to achieve a task
  • Ensures that your brand is visually represented