Digital Business

XD defines a true Digital Business as one that harnesses digital technologies to compete smarter in the marketplace and create better products, services and user experiences.

Top 10 Key Tips for Successful Agile/XD Projects

  1. Allow time for release planning and story mapping.
  2. Conduct XD activities ahead of the first sprint.
  3. Foster a collaborative culture with XD, Developers, and the team.
  4. Think iteration, not perfection.
  5. Have XD participate in scrum meetings and retrospectives.
  6. Turn user research into team-driven events.
  7. Secure strong stakeholder engagement.
  8. Set explicit roles and responsibilities and share those internally.
  9. Host training and onboarding sessions.
  10. Modify your method until it works.

Why Lead With XD


Experience design provides a deep understanding of problems to solve from a user perspective (rather than a system or process perspective).


XD ensures that the technology supports users, automates processes and supplies the right information and functionality at the right time.

Benefits of a User-Centric Approach

XD likes to work a sprint or two ahead and have boots on the ground in the Agile SCRUM team to address edge cases and issues that arise when building a solution. 

Digital Solutions & Core Services UX Deliverable Examples

Understanding Your Audience

XD focus on understanding what the user wants and needs from the brand, then designing meaningful digital experiences that deliver on them.

Activities:

  • User Research
  • Usability Assessments & Heuristics
  • User Flow & Interaction Design
  • Visual Design
  • Prototyping & Usability Testing
  • Front-end Development & Testing

XD focuses on understanding what level of engagement the user is in, these two states could define a different experience for mobile or full screen.

Experience Design provides a deep understanding of problems to solve from a user perspective (rather than a system or process perspective). 
XD ensures that the technology supports users, automates processes and supplies the right information and functionality at the right time for the right device.
Experience Design provides a deep understanding of problems to solve from a user perspective (rather than a system or process perspective). XD ensures that the technology supports users, automates processes and supplies the right information and functionality at the right time for the right device.

Prepare for Operational Change & User Acceptance

XD will help your organization plan for Operational Change and all the logistics surrounding it. 

Being User Centric helps your organization focus on the pain points of putting the new Digital Solution in Place.

User Acceptance testing and expectations can be a critical pain point in any process to release a new or improved application or process.

Agile Manifesto

Agile methods are a family of development processes, not a single approach to software development. In 2001, 17 prominent figures in the field of agile development (then called “light-weight methodologies”) came together at the Snowbird Ski Resort in Utah to discuss ways of creating software in a “lighter, faster, more people-centric way”. They created the Agile Manifesto, widely regarded as the canonical definition of agile development, and accompanying agile principles.

Some of the principles behind the Agile Manifesto are:

  • Customer satisfaction by rapid, continuous delivery of useful software
  • Working software is delivered frequently (weeks rather than months)
  • Working software is the principal measure of progress
  • Even late changes in requirements are welcomed
  • Close, daily cooperation between business people and developers
  • Face-to-face conversation is the best form of communication
  • Projects are built around motivated individuals, who should be trusted
  • Continuous attention to technical excellence and good design
  • Simplicity
  • Self-organizing teams
  • Regular adaptation to changing circumstances

XD’s Agile Framework First Example

XD Timeline with Agile on Top Second Example - Waterfall

Agile Project Lifecycle For THose THat Want TO Dig Deeper

XD In the Agile Workspace Example Three

Example Artifacts User/Customer Journys

User Personas Building Profiles from Personas

iDay Approach iDays can be delivered in either a full day or half day format*

Ignition Worksops 2 to 3 Days

Why participate in an Ignition Workshop?

  • Engages and aligns a cross-section of your stakeholders on a digital vision
  • Sets a foundation for a customer-centric, digital strategy
  • Provides an understanding of the steps necessary to design effective customer experience, leverage a truly connected platform, optimize business processes and measure and optimize performance

Studio Model

How do you work with XD?  There is a model where you can run workshops.  Here’s how you do it;

Team Structure:

  • User Researcher
  • Usability Assessments & Heuristics
  • User Flow & Interaction Design
  • Visual Design
  • Prototyping & Usability Testing
  • Front-End Development & Testing

*Typical strategy engagements are 8-12 weeks