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I am a seasoned veteran with over 25 years of leadership and management experience building applications across a plethora of platforms and industries. A thought leader and on the Board of Directors for Southern Methodist University with extensive experience in formulating a vision, outlining strategy and leading teams that transform vision into execution. I have a unique skillset and expert experience as a UX Director, Manager & Designer with over 25 years’ experience in UX CMO, CXO, CX Team Lead and UX Director in a wide spectrum of industries. Proven track record of building highly complex, highly scalable solutions across multiple product lines with a high degree of quality, scalability, and reliability. Demonstrable performance in meeting aggressive deadlines and financial commitments while taking calculated risks with new and unproven technology and mature organizations. I am a well-rounded highly likable personality with a keen sense of community and social responsibility in addition to corporate responsibility. I often volunteer at Scottish Rite and with students at SMU, mentoring their User Tes Labs, Usability Acceptance training, A/B Card sorting and Data Science labs.
I am an extensively experienced extensive experience in Healthcare, Aerospace experience includes work for NASA as UX Lead; implemented design changes into the website by touching existing Java code and CSS and JSP Portlets, and developed UI wireframes, and other Information Architecture Documentation to ensure new branding and requirements are implemented as documented into the Vignette CMS. Most recently I am the Director of UX and Digital Media for American First Finance, where I manage a team of mixed IA, BA, QA, Designers, and Developers using JIRA and AGILE methodologies. Consulting with C-Level Executives for determination of best software to use for CRN, Marketing, and Analytics as well as rebranding and developing marketing techniques to reach a broader market audience for the products offered. Designed front end user interfaces customized to make the company look more legitimate while providing the needs of the end users and while keeping the processes they were solving intact. I ran periodic reviews of user interfaces for any necessary updates and insured the consistency in the look and feel across all interfaces.
DIRECTOR OF UX & DIGITAL MEDIA
AMERICAN FIRST FINANCE May 25, 2017 – Present
8585 N. Stemmons Fwy. Dallas, TX 75247 (855) 725-1188
  • Consulted with C-Level Executives for determination of best software to use for CRN, Marketing, and Analytics.
  • Consulted with C-Level Executives regarding branding and marketing techniques to reach a broader audience for the products offered.
  • Designed front end user interfaces customized to the needs of the end users and while keeping the processes they were solving intact.
  • Periodic review of user interfaces for any necessary updates and insured the consistency in the look and feel across all interfaces.
  • Consulted with the C-Level Executives to identify the right product to use to develop new user interfaces.
  • Consulted with C-Level Executives and advised on best design practices to arrive at an end-product that meets all the visual and functional requirements.
  • Created software road maps and identified modules and assigned importance.
  • Wire-frame and prototype modules, providing use cases and user testing on prototypes before development efforts commenced.
  • Consulted with the QA/BA Engineers in developing and implementing test plans for existing and new user interfaces.
  • Front-end UI development and overview, insuring modules are reusable and maintainable.
  • Code review of front-end development to insure code had been written using industry best practice.
  • Development and analysis of analytics for improved customer experience.
  • Consulted with team members regarding branding and marketing techniques to reach a broader audience for the products offered.
  • Managed a team of mixed IA, BA, QA, Designers, and Developers using JIRA and AGILE methodologies.
Corporate:
American First Finance
Corporate Website:I developed the customer experience design and worked with all the C-Level Executives in the company to craft a vision for the company corporate website. Once complete the company gained over 40% of their new revenue through online applications from Vendors and additional holistic companies that used the site to sign on and receive their financing options for their store customers. It was a remarkable turnaround in the last quarter of 2017 that I believe was in large part to the new corporate image and branding I implemented.
Initiatives:
American First Finance
Initiatives: I ran many sales initiatives for new in store POP. Created workflows for processes around funding and returns, worked on new designs for the Dealer Portal, Quick Loan screens, and Beta Collection Pages that are still in their infancy and not far from a green screen. I designed, tested and deployed the Consumer Payment Portal using a “Mobile First” methodology.
 
BOARD OF DIRECTORS
SMU COX SCHOOL OF BUSINESS March 1, 2016 - Present
Advisory Board Member providing support and oversight to SMU's Digital Accelerator program that prepares professionals with the latest digital strategies and tools in order to gain the skills & knowledge to take advantage of the Digital Revolution. Also attended the Digital Acceleration Program completing their training with certification.

I attended the “UX Digital Acceleration” Classes, and when questioned if I learned anything I told them I did not, so they asked me to be on their Board of Directors and help shape the program by mentoring and teaching students wanting a master’s degree in UX, Data Science and User Testing. I am working with them to finish my Masters.
 
LEAD UX TEAM MANANAGER SOUTH CENTRAL USA
AVANADE, INC. May 9, 2016 – March 1, 2017
5221 N. O’Connor Drive Irving, TX 75039 VP: Amie Frickel (469) 420-2000
As a XD/UX Group Manager there is a whole arsenal of CRM Applications and Analytics Tools that I use, and a lot of practices that I bridge to be effective in what I do. I have 25 years of experience architecting and planning new processes for business enterprises in the digital space and introducing UX to AGILE in a lot of cases. I can take the 10,000-foot view and break it down into simple user experiences that make businesses run better and users enjoy their experiences. This expertise translates to better business processes and user adoption.
  • Advocated for the inclusion of UX in the AGILE process.
  • Directed and managed program development and implementation, including budget planning and preparation, business requirements and measurement metrics.
  • Defined project scope, goals and deliverables that supported business goals in collaboration with cross-functional and cross-operating company teams.
  • Developed working plans and associated communication documents in collaboration with cross-functional and cross operating company teams.
  • Managed data quality data and metrics collection, reporting and related activities.
  • Program management and development, including enhancements to customer experience and operational efficiency.
  • Use metrics to identify issues, make decisions, track improvements.
  • Presented project updates and status to various stakeholders including C-Level Executives.
  • Assisted learning and development to facilitate design and deployment of application, including training programs in AGILE and scrum and User Acceptance Testing.
  • Planed and engaged various C-Level partners when necessary, including: Labor Management, Technology Integration, Asset Management, Standard and Procedures, Network Operations, and Marketing.
  • Communicate with C-Level Executives and field management on project status, risks, and opportunities.
  • Prepared high-level business presentations using MS PowerPoint, including usage of relevant data as appropriate for Business Development purposes.
  • Interacted with and directed third-party vendors and developers (sometimes in another country).
  • Developed and documented business requirements, including possible system applications and APIs for integration of mature applications.
Whole Foods Market:
Whole Foods Market
UX Channel Manager: Created systems and frameworks to organize information and help users understand how solution or service will work and behave over time. Employ user centered design processes, conduct research and work with the client to identify new business internal user flows. Integrate and address internal user needs and balance them against business, brand and technical goals and needs. Communicate solutions, usually in the form of Use Cases, documentation, or prototypes designs across platforms. Work with the company to identify how to use API's to plug into Sitecore their new web technology.
Rockwell Automation:
Rockwell Automation
I acted as the interim CXO because they wanted to build out that position. During that time I managed the customer experience design and release strategy. I helped Rockwell Automation scope and define the requirements of the first waves (MVE – Minimum Viable Experience) of customer experience changes; guided experience and scope decisions around several digital initiatives including: authenticated customer experience (portal), repair eCommerce, subscription management and sign-on/registration initiatives.
Skills: Prior experience managing user experience and creative design teams. Prior experience facilitating concept workshops, leading ideation sessions, and coaching team members through concept creation.
Pfizer:
Pfizer Mobile Intranet
I analyzed the needs of the target users and how they perform tasks to create an optimized user experience. I managed a team of developers, offshore designers, and trained an intern. Provided wire-frames, high fidelity comps, and a style guide. Provided approach on how to best handle community sites that are highly customized with SharePoint Designer Helped implement some email forms in Pega. Created the development plan for implementing:
  • HTML, Bootstrap (the framework for implementing responsive design)
  • Incorporate html/bootstrap code into SharePoint master pages, CSS, JavaScript, etc.
  • Manage Offshore UX Design Team of 20.
  • Trained a new Information Architect Intern.
 
SENIOR UX MANAGER
LIQUIDITY SERVICES, INC. February 4, 2016 - April 9, 2016
3000 Internet Boulevard Suite 190 Frisco, TX 75034 (972) 294-7350
Liquidity Services needed a UX Manager to come in and inject their User Experienced Designers and Front End Designers into the AGILE SCRUM environment they were just adopting. They had no idea how to utilize User Experience to better their process and had let development run ahead of the requirements being mapped out by the Product Owners. They found they were duplicating work and re-doing a lot of development efforts. Liquidity wanted someone to come in and quickly assess the situation and do a course correction so they could hit tight deadlines. They had invested 25 million into this project and it was quickly getting out of hand as every aspect of the business wanted the application to replace business processes; like warehouse management, even the Salesforce application for their sales department to qualify leads and give clients access. The business had bloated the project with internal process replacements and still thought they could build the application in such a way as to be Software as a Service (SaaS) and sell it to potential clients.
LSI:
Market6

 
USER EXPERIENCE MANAGER
MARKET6, INC. January 21 2013 - January 21, 2016
500 Lake Cook Road Suite 150 Deerfield, IL 60015 CIO: Dave McLean (630) 501-1761
Joined Market6 and worked remotely from Dallas, to help them build their Digital Strategy for their Brand of Products. I lead the efforts to improve user experience within a variety of homegrown, CMS and foundation applications for a software for sales (SaaS) startup now worth 120 million. The users of these applications varied from Supermarket manager to their Vendors like Hershey’s, Coke, Frito Lay, Land of Lakes, P∓G and more. It was a multifaceted application with many challenges and can be called a BIG DATA application, as it manages in store inventory as well as warehouse inventory, ad sales, and forecasting. I was also responsible for managing Design Standards across all the Market6 applications. I ran three teams varying in size from 30-50 people.
Market6:
Market6
Managed the Digital Data Strategy, with Sales and Product Managers putting the initial discovery documents together, site maps, wire frames and workflows for Dashboards and Data Intelligence. Worked with the C-Level Executives to gather information about the company’s goals and strategies, identify their competition and target audience and came up with strategies to improve user experience and application performance.
DemandView:
DemandView
Managed the foundation application that needed updating, so I worked with the Management Teams to determine a more up-to-date look/feel. Produced hi-fidelity mockups and did hands on UI changes. Worked directly with the C-Level Management to gather information about the changes and managed the developers to code and make the changes within the code library to be published to the project injecting AGILE SCRUM methodologies utilizing JIRA ticketing.
Vantage:
Market6
Provided valuable management experience in the design and delivery stage of the Vantage product. Consulted with an outside firm called FuzzyMath to interact with the C-Level Executives and Vendors to get the requirements and design hi-fidelity mock ups, which were implemented into the actual code base, utilizing WebSphere Development Studio Client and a combination of code repositories for simultaneous code integration from developers.
Foundation:
Market6
Foundation was the in-house application the client called the “Vendor Lab” for the grocery chain we contracted with. We took this application out of their environment and re-designed and re-imagined it into Vantage/DemandView and renamed OnDemand. This was the baseline for all our applications as we rebuilt and moved everything to the cloud making it SOX and HIPPA compliant and is so much more than it was. Vendors were actually forecasting their stock valuations on how well they were doing in stores!
 
SENIOR USER EXPERIENCE ARCHITECT
CLICK HERE, INC. July 19, 2012- November 2012
8750 North Central Expressway Dallas, TX 75231 (214) 891-5378
A Digital Division of the Richard’s Group ‘Click Here’ was to do all Digital Strategy in house for the Agency. Unfortunately, TRG did not line up enough business to continue to employ the large team they had amassed to make it through the winter holidays when most companies shut down all development efforts due to Holiday Sales and poor Employee turn out. A large portion of my work was in creating a huge amount of possible mobile applications fishing for work from existing clients like Home Depot, Scott & White, AHOLD, QT, and Corner Bakery. I also completed many projects for clients that were leaving TRG due to an unforeseen circumstance (They kept ChickFil’a despite the protest of many clients after their stance on giving charitable donations to organizations that supported AIDS research).
Consulting as the Lead UX Architect on many projects for The Richards Group, Richards Analytic, and Click Here.
AHOLD:
Royal Ahold USA
I worked on the Digital Strategy, Sales with the PMs putting the initial discovery documents together; site maps, wire frames and workflows. Traveled onsite to the client in Hershey, PA and did discovery with the Royal AHOLD USA Management Teams.
Home Depot:
Home Depot
The Home Depot – Wireframes and designed two iPhone applications and a Video Chat Help Module for HomeDepot.com. This was work done to try to drum up business...
  • Future of Sharing - Mobile Social Application Concept (Axure HTML Wireframes - click to view them)
  • Quick Fix Application - Mobile Concept (Axure HTML Wireframes - click to view them)
  • Video Chat Help - Web Module Concept (Axure HTML Wireframes - click to view them)
PANCAN:
Pancreatic Cancer Action Network
Pancreatic Cancer Action Network – Worked with the PANCAN Management Teams out in Manhattan Beach, CA to design the architecture and wire frames for their new interactive online annual report. This was a cooperative effort with Richards Analytics to gather the requirements, and The Richards Group to do the creative.
Scott & White:
Scott and White Hospitals
Worked internally with our Digital team to develop a digital sitemap of the Scott and White Ecosystem as it stands and formulate a plan to manage and best engage their customers in the future with emerging technologies they are implementing, and how best to leverage those assets.
Corner Bakery:
Corner Bakery
RSVP5: Provided valuable feedback in the delivery stage identifying usability issues before soft launch of the Corner Bakery reservation system.
MetroPCS:
MetroPCS
4th Fighter iPhone Application – proofed creative for any Usability issues.
Casio:
Casio
Projector Sweepstakes Web Application: I created click-able low fidelity wire frames of the application and worked all the way through proofing the final design.
QuikTrip:
QuikTrip
Mobile Website and iPhone Application: Wireframed about 80 pages for both the QTMobile Application and the Mobile Website.
GoRVing:
GoRVing
RV Selector Tool: Re-architecture of the “Find an RV” Application. The client wasn’t happy with the initial design and asked for it to be redone. My wireframes made the client happy enough to let us move ahead into creative and deliver the proposed application.
Fruit of the Loom:
Fruit of the Loom
Corporate Website Wireframes: Helped another UX Architect finish out the last of the wire frames for hand off during delivery and proofing. (Keliegh Millorn)
DreamFund:
DreamFund
Corporate Website Wireframes: Helped another UX Architect finish out the last of the wire frames for hand off during delivery and proofing.
 
UX SME: SUBJECT MATTER EXPERT
TIMBERHORN / ETTAIN GROUP June 14, 2012 - June 29, 2012
3000 Internet Blvd Suite 100 Frisco, TX 75034 EmployDrive (804) 993-4377
Consulting out at American Airlines implementing mobile applications and working on the conversion and updating of the corporate website as a consultant for Timberhorn/Ettain Group IT.
AA:
American Airlines
(UX FED: Subject Matter Expert) Interfaced with multiple teams and Business Owners doing analysis, design, and enhancements for the corporate eCommerce AA.com social aspects of the website. Worked with the mobile department to enhance and update all the coding efforts going forth with AA.com to utilize HTML5, CSS3 and work to make the site conform to W3C and WCAG guidelines. Was tasked to help with the analytics and implementation of analytics to give them more usage data from their weblogs and from Gigya (Facebook login) to improve the usability of the website based on user click paths. Current analytic usage was negligible while they had bought and paid for many high-end analytic software packages but were not leveraging them to their fullest capacity. I left after so short of a stint because of the very slow pace and high number of meetings.
  • AA.com - Large Online Reservation and Ticketing System in the Travel Industry
 
SENIOR UX MANAGER
NET.ORANGE / NAANT HEALTHCARE March 12, 2012-June 8, 2012
5000 Quorum Drive Suite 400 Dallas, TX 75254 (972) 550-0568
Net.Orange:
Net.Orange
Net.Orange: Worked on the company’s patented clinical Operating System (cOS™) leveraging existing legacy systems, such as electronic medical records (EMR), health information exchanges (HIE) and claims, in real-time, to allow hospitals, physician practices, employers and payors to work together and thrive in a value-driven accountable healthcare environment, regardless of the payment model. cOS-powered applications provide predictive analytics and care coordination workflows for all stakeholders in the care continuum; Including physicians and their staff, hospital administrators, community care providers, disease and wellness management coaches, health plan administrators, patients and their caregivers. Immediate benefits include reduced readmission and a significantly enhanced visibility into real-time constraints such as personnel and facilities, and to the success/risk factors for profitably participating in value-based purchasing and bundled payment (ACO) models. This company was acquired by NAANT so I was given good severance and let go on good terms.
 
UX GROUP LEAD MANAGER
PERFICIENT, INC. August 23, 2010 - March 12, 2012
5465 Legacy Drive Plano, TX 75024 Reference: Scott Roush (972) 212-8900
Perficient:
Perficient
As a part of the National User Experience Practice I was engaged on several top fortune 500 projects where I led the efforts to build out applications across many fortune 500 industries for widely different user bases and industries. I built touch screen POS applications, Business-to-Business applications, websites that worked in tandem with mobile and tablet technology, huge help desk applications seen by millions. I also worked data rich applications, and for companies managing properties across the world. I also worked on White House Projects and government projects. I was even put in place of a Director for Fossil for all “new development” and while everyone’s stock went down with the Tsunami, Fossil’s stock doubled due to all their online sales. Once that was accomplished Fossil handed me every website they owned to improve upon.
AAP:
Advance Auto Parts
(Lead UX Architect & Engagement Manager) Interface with the C-Level Executives doing analysis, design, and enhancements for the “Find It Fast” application slated to replace their existing Point of Sales Application in over 300 stores, which is intended to also serve as a kiosk in stores and eventually be online, and replace their POS Application. I led a team of over 40 resources consisting of UX Designers, Developers, DBAs, Business Analysts, and mixed resources from Perficient, AAP, and other agencies. I was also the Engagement Manager – managing the resources on site that were working (for Perficient) to redesign the company intranet, and extranet resources.
Dell:
Dell
(Managing UX Architect) Participated in analysis, design, and enhancements for a business to business application cross selling other companies’ products alongside Dell’s for computers, laptop and other hardware. Designed and tested high-fidelity wireframes of the application for Business Owners to use in sales pitches and User Testing and Training. Also conducted a training class in Axure to get developers, designers, and Business Analysts up to speed to start prototyping the application and capturing the requirements in one location collaboratively.
Progress Energy:
Progress Energy
(Managing UX Architect) Participated in every phase of the site conception from mood boarding, wireframing, to high-fidelity comps and detailed functional wireframes and user testing, user acceptance testing, analysis of user patterns through analytics and testing, design, and enhancements based on the user studies, web logs and analytics. Was involved in every aspect of this project from combining three companies into one entity with visual preference testing for the look/feel, to wireframing, prototyping, and hi-fidelity mock-ups and design of their website, tablet and mobile applications.
Lenovo:
Lenovo IBM
((Managing UX Designer) Led a seven-person team doing analysis, design, enhancements, testing of a customer facing and call center application to troubleshoot and provide warranty parts replacement for computers, laptop and other hardware. Designed and delivered the final high-fidelity mockups and participated in the wire framing, requirement gathering, and hi-fidelity design comps.
First Data Corp:
First Data Corporation
(Managing UX Architect) Led the team doing analysis, redesign, enhancements and testing of a customer facing and call center applications to troubleshoot and determine the best way to approach uniting all their internal one off applications built for credit card processing. Participated in User Testing, Contextual Interviews, A/B Testing, Wireframing, Mood Boarding and Data Analysis.
Cassidy Turley:
First Data Corporation
(Front End Development) Participated in a team doing HTML5, CSS3/LESS and jQuery Front End Development from Hi-Fidelity Photoshop Comps of the design to implement on the Corporate Extranet and a consumer facing website. (6-15-2011)
DEED:
Career One Stop
(Lead UX Architect) Participated in functional wireframing of the Reemployment section of the CareerOneStop.com/Reemployment Website for Unemployed people reaching the end of their benefits. This was a project commissioned last minute by the White House to address the needs of users losing their Unemployment Benefits (referred to as “96′ers” - those reaching the end of their 96 weeks of benefits), that would need more help finding jobs and other benefits. Banners on Benefits.gov and other government agency websites would be pointed and redirected to this site for information. I was told that even the Secretary of State reviewed what we created and gave us kudos! It was a very short lead-time, 2 weeks, from conception to completion.
Fossil:
Fossil - Watch Station Project
(Director of New Development) at Fossil for multiple teams of internal and external (Perficient on/shore and off/shore) resources for the new WatchStation.com website where all the Watch Brands Fossil sells in house would live on one site. The website worked with the individual brands to create a unique site providing a branded microsite as well as sell their products in line with all the other brands Fossil distributes. I also worked on the Diesel international websites, and worked on making all the International websites for Fossil brand in Japan, Germany, Italy and many more countries. This was due to the success of working with the Product Managers to re-shoot all of their products and utilize Triggered APIs to put products on the top of the website and categories based on popularity. This resulted in Fossil Stock being doubled in the middle of the Japanese tsunami!
 
UX ARCHITECT & CREATIVE CONSULTANT
RCG, IT February 16, 2010-August 20, 2010
3900 N. Dallas Pkwy Suite 150 Plano, TX 75093 Eric Brown (972) 244-6250
Contracted to the Boy Scouts of America National Headquarters to rebrand their national website, work on new web strategies, and reorganize their intranet and council operations websites that are internal to the organization. Design, implement and build applications within their Sitecore and SharePoint Environment. Roles include Information Architect, User Interface Designer, and User Experience Designer; building design mockups, prototypes, user test cases, workflows and wireframes. I helped size and determine the level of effort for anything they wanted to do web related. It was a great experience, the Boy Scouts rock!
Boy Scouts:
Boy Scouts of America
Responsible for contributing and helping design/update the National Boy Scouts website while designing and implementing prototypes into the live Sitecore environment. Also, actively worked on the intranet building various Workflows and Wireframes for demonstration and planning purposes.
 
CREATIVE UX CONSULTANT, DATA MINING & DEVELOPMENT
COLLABERA August 2009-December 2009
1707 Market Pl. Blvd Suite 280 Irving, TX 75063 Cashmira Contractor (214) 687-0700
Consulted for Blue Cross Blue Shield of Texas. Application design and implementation for BCBS sales application. The EPP application was being built to compile all the elected benefits and the individual employee’s enrollment information into one tool that could accurately forecast what a large fortune 100 companies would pay for benefits for their employees. As a consultant, I worked directly with the Business Owners (High level Management in charge of the overall application decisions) to design, implement and build interlocking applications within their Java Environment utilizing RAD7 and CVS code repositories in their development environments. Roles included; Information Architect, User Interface Designer, and Lead User Interface Designer. Activities: HTML/CSS/LESS generation, Java development, building design mockups, prototypes, user test cases, user acceptance testing and wireframes.
BCBS:
Was responsible for contributing and helping design/update the EPP, and BA Applications while responsible for implementing those HTML/CSS/LESS prototypes into the live Java Development environment using a CVS code repository to check in/out code. Documented and helped build out a Flash reporting tool for management that reported on the utilization of the website and how much money was sitting in queue to be processed and/or sales lost. I also actively worked on the BCBS intranet building various Flash movies for demonstration and training purposes.
 
MANAGING CREATIVE CONSULTANT & ENGAGEMENT MANAGER
RED RIVER SOLUTIONS April 2009-August 2009
14800 Quorum Drive Suite 325 Dallas, TX 75254 (972) 715-6100
DotNetNuke Website Installation, custom design and integration, some wireframing and workflows:
Corporate:
Red River Solutions
Dot Net Nuke Website on a Windows Server.
 
VPS: MANAGING CREATIVE CONSULTANT & ENGAGEMENT MANAGER
VIGNETTE CORPORATION November 2007-January 2009
1301 S. MoPac Expwy Suite 100 Austin, TX 78746 Adam Doti (512) 741-4300
As a member of Vignette Professional Services (VPS), I worked with Vignette clients to collaboratively to design, implement and build applications within the Vignette CMS on various versions and environments. Roles included Information Architect, User Interface Designer, and Lead User Interface Designer; building design mockups, prototypes, user test cases, and wireframes. All while working directly within the Vignette Portal code and CMS to achieve their goals.
. Vignette Training:
Vignette Portal 7.3- Foundation- Managing Portal Server and Sites (Dec. 10- 12, 2007)
Vignette Content 7.4- Foundation Building Content Management Applications (Dec. 4-6, 2007)
UT SW:
(Managing Consultant) Implemented the new UI design for the UTSW website on Vignette Portal. This was a site re-design project in Vignette Portal acting as a UI Manager, Designer and liaison between developers, C-Level Executives and a design firm to ensure new branding and requirements were implemented and coded as documented. Was also the CSS UI Guru implementing the design into the Vignette Portal application JSP pages and Flash video players, banners, and XML dynamic Flash.
CSAA:
(UX Manager) Responsible for implementing the UI for the new “Discounts” section. Worked on the overall site re-skinning project while acting as a liaison between developers, C-Level Executives and designers to ensure new branding and requirements are implemented as documented while maintaining the existing application and providing additional documentation. This included hands on development and implementation of CSS, JavaScript and other AJAX controls into the JSP Portlets with Flash banners, and Flash Action scripting.
HMA:
(UX Manager) Responsible for the entire UI design and implementing a new Vignette Portal built to replace their current PULSE (McKesson Application) system for physicians to handle the day to aspects of dealing with Patients in a hospital environment. Plans were to roll out the Physicians Portal to over 300 Hospitals. Designed; workflows, Use Case scenarios, Functional Wireframes, and mockups for the site design. After being laid off from Vignette the client engaged me independently to continue to implement the site I designed into the JSP Portlets developed by an off shore team and some local talent. We estimated a 12-16 week user adoption period, but because I discovered in UAT Testing most users were nurses who spoke English as a second language I ran testing to see what iconography resonated with what the users (nurses mainly used it I learned) and 100% user adoption was 2 weeks. ESL Nurses were teaching other ESL nurses faster than we could account for and claimed they loved the application more than McKesson.
Red Cross:
(UX Manager) Led the User Experience and re-branding effort for the American Red Cross corporate organizational website. Liaison between developers, business owners and designers to ensure new branding and requirements are implemented as documented while providing a lot of that documentation and implementing the new design into the Vignette Portal application by hands on coding CSS into the new JSP Portlets..
NASA:
(UX Lead) Implemented design changes into the website by touching existing Java code and CSS and JSP Portlets, and developed UI wireframes, and other Information Architecture Documentation to ensure new branding and requirements are implemented as documented into the Vignette CMS. Fun fact, the website went live with a live video feed of NASA hitting a comet with a rocket to gather intelligence on the composition of a comet, meanwhile Victoria's Secret was going live with their first ever live podcast of their "Angels" Lingerie Show. We beat them by 500 million hits! We deduced there were more geeks than freaks in the world! We had over 25 servers ready and had to only turn on 5 to balance the load! Cisco was onsite and showed us the web and it's usage as the sites went live, it was really cool to see the internet light up when the videos were going live and to see the traffic as it was happening live!
  • NASA.gov - Government Website that gets 3.8 billion hits annually
Travel Channel:
Implemented design changes into the website by touching existing Java code, CSS and JSP Portlets. I developed UI wireframes, and other Information Architecture Documentation to ensure new branding and requirements were implemented as documented into the Vignette CMS.
NBC iCue:
(UX Manager) Responsible for implementing UI elements within a design built by another firm for the NBC iCue Team to insert a new JSP portlet into the Vingette website that adheres to the company’s branding and requirements.
PepsiCo:
(UX Manager) Implemented design changes into the website by touching existing Java code and CSS and JSP Portlets, and developed UI wireframes, and other Information Architecture Documentation to ensure new branding and requirements were implemented as documented into the Vignette CMS.
Martha Stewart:
(UX & Product Manager) Implemented design changes into the website by touching existing Java code and CSS and JSP Portlets, and developed UI wireframes, and other Information Architecture Documentation and artifacts to ensure new branding and requirements were implemented as documented into the Vignette CMS.
Fox Business:
(UX Manager) Responsible for implementing a design built by another firm for the Fox Business News Team into the Vignette JSP Portlets to ensure new branding and requirements were integrated as documented. Once on site I determined that FOX was giving Vignette interns to train and not senior level developers and was instrumental in determining to pull all of VPS resources out of the FOX project.
Grant Thornton:
(UX Manager) Consultant on the User Experience and re-branding effort for Grant Thornton’s corporate internet site. Liaison between Java developers and business owners to ensure new branding and requirements were implemented as documented.
GE Money:
(UX Manager) Responsible for design comps, workflows, wireframes, and implementing the User Interface Design into the Vignette CMS and JSP portlets custom coded for the environment.
 
UX DESIGNER & INFORMATION ARCHITECT
COMTEK GROUP June 2007-November 2007
1565 N. Central Expy Suite 200 Richardson, TX 75080 Dan Patterson (972) 644-6600
imc2:
Information Architect, User Experience Designer, Ektron, and SitecoreCMS Specialist
  • Premier Healthcare Providers Corporate Website Redesign - utilizing Ektron an external companies' CMS and Axure for Wireframe Development
  • Premier Healthcare Providers 3 Subsidiary Website Redesigns - utilizing Ektron an external companies' CMS and Axure for Wireframe Development
  • Express Scripts - A Pharmaceutical Company that provides 3 months supplies of a patient's drugs at a time, redesign and redeploy their application on the Sitecore 6.0 platform utilizing .Net 3.5, SOAP, XSL, Silverlight, and AJAX
  • Vail Resorts - User Experience Brief for the Vail Colorado Resorts
  • Cymbalta - DeppressionHurts.com - IA on various functional aspects of the website.
  • Mezavant Sales Aid for UEGW Conference - Workflows, Wireframes, and Flash Actionsript development for a touch screen interactive sales aid for the UEGW conference is Paris, France
  • Johnson & Johnson - Competitive Site Reviews of 5 DePuy websites that are arthritis related
  • Kimberly Clark - Competitive Site Reviews of Huggies, Kleenex, and Scott Tissues
 
CMO - DIR OF MARKETING & APPLICATION DEVELOPMENT
TRUE SOLUTIONS INC. February 2007-June 2007
5001 LBJ Freeway Suite 125 Dallas, TX 75244 CEO: Wes Balakian (972) 770-0900
CMO/CIO: Network Administrator, Manager, Marketing Collateral Designer, Application Developer; JavaScript, Perl, PHP, HTML, ASP, VB, XML, ACT, SharePoint, and osCommerce.
Projects:
True Solutions Inc.
Marketing, Network Administrator, Manager, Collateral Designer, Application Developer; JavaScript, Perl, PHP, HTML, ASP, VB, XML, ACT, Sharepoint.
  • True Solution Website - PHP osCommerce Website that was designed by Leve10 that was inherited with many security issues, lack of SSL certificates, and needed to be customized to function as it was intended.
  • Network Redesign (Sanitized PDF) - Managed the redesigned and redeployment of the entire the Server/Network Infrastructure:
    • 2 Linux Web servers
    • 1 Exchange Server
    • 1 SQL Application Server to run SQL, ACT, and Sharepoint
    • 1 Backup Server
  • 1 Windows Web Server
  • Sharepoint - Installation and intranet deployed not configured and complete.
  • ACT - Redeployed and integrated to use SQL and share a database with Sharepoint and the Website.
  • Marketing - Redesign and redeployment of all Marketing Collateral, Ads and Web Marketing efforts.
 
USER INTERFACE DESIGNER
GLAZERS WHOLESALE LIQUOR DISTRIBUTION November 2005-February 2007
14911 Quorum Drive Dallas, TX 75254 Denise Wilbanks (972) 392-8200
Glazers:
User Interface Design, JAVA, JavaScript, Perl, PHP, HTML, JSP, XML, Manugistics, iSeries, developing in Websphere Development Studio (WSDS) and utilizing Springfor database calls while transitioning legacy code from the AS400 developed applications.
  • Manugistics - Redesigned the "out of the box" Manugistics Application.
  • AS400 On Call Database - User Interface Design for the PHP Help Desk Application for on call for AS400 Issues (Internal Website not viewable outside the Firewall).
  • Customer Invoice Inquiry - User Interface Design for Java application for customers to view their invoices online (in progress).
  • Weighted Averages - Created the User Interface Design for a New Java Application for the Distributors to use to determine the best prices to charge the end consumers (in progress).
  • Trade Development Knowledge Cellar - User Interface Design forJava Application that allows the "Trade Development" people to share and collaborate data online.
  • Glazers Information Systems - Created the User Interface Design - PHP Portal and Forums for the Application Development Teams (Internal Website not viewable outside the Firewall).
  • Developer Committee Website - Designed a Website for the Developer Committees.
  • Portfolio Page - Glazer Projects in my portfolio
 
UI DESIGNER & INORMATION ARCHITECT
ZSI CONSULTING April 2005-November 2005
17300 Dallas Pkwy Suite 3190 Dallas, TX 75248 (972) 267-8999
Contracting for ZSI client:
XO Communications:
JavaScript, User Interface Design, Perl, PHP, Oracle, Siebel, Remedy.
  • http://rnrtool - Designed Internal portal website to take all of XO client’s information and make it easier to access for the Call Center and Customer Service Representatives. Various tools were designed to achieve this goal, line testing, customer databases, integration with Siebel, Remedy and VB.Net applications built onsite to combine customer data for a centralized call center.
  • Remedy - Integration of a custom application into the Remedy system to pull user information from acquired companies for one central database where call center data can be stored and manipulated
 
USER INTERFACE DESIGNER & INFORMATION ARCHITECT
AIR PATROL AC February 2005-April 2005
1321 Valwood Pkwy Suite 400 Carrollton, TX 75006 (214) 261-0034
Site design,SQL product database, and various ASP/VBscript forms handling data:
Corporate: ASP Pages, VBscript and a SQLdatabase of the fireplaces, and accessories online.
 
USER INTERFACE DESIGNER & INFORMATION ARCHITECT
PECO FACET November 2004-January 2005
P.O. Box 640 Mineral Wells, TX 76068 CIO: Brian Czajkowski (940) 325-2575
Total Site Redesign and Deployment:
Corporate:
Total Site redesign and deployment. Novell Netware server running Apache web services, so the forms were PHP utilizing a MySQLdatabase, all custom coded and I created the site design for the client, and did everything from installation to implementation.
 
USER INTERFACE DESIGNER & INFORMATION ARCHITECT
AAA AIR SERVICE December 2004-January 2005
1509 Fawn Hollow Cts Allen, TX 75002 (214) 544-8555
New Site Design and Deployment:
Corporate: ASP Pages on an NT server running IIS Web Services. Utlizing SQLfor a database.
  • aaaairservice.com - Corporate Website (no longer view-able)
 
CONTRACTOR: USER INTERFACE DESIGNER & INFORMATION ARCHITECT
RS INTEREST November 2003-January 2004
P.O. Box 210904 Bedford, TX 76095
Contracting for the following RSI Clients:
Travelocity:
Building wire frames, card tables, and HTML, JAVA, XHTML, and CSSfor the Travelocity Business Portal
 
USER INTERFACE DESIGNER & INFORMATION ARCHITECT
PFSWEB, INC. April 2001-May 2003
500 N. Central Expwy Plano, TX 75074 CIO: Mike Willoughby (972) 881-2900
Designed and maintained PFSweb Intranet, PFSweb Corporate Website, and eCommerce Websites for PFSweb clients:
HP:
Responsible for designing and maintaining interface compliance with current HP SNF2 and HP SNF3 Marketing standards. I was also responsible for User Interface Design of the shopping cart and acting as a direct liaison with the client. Development of a web-based custom VB and ASPmaintenance application.
  • hpprocurvedirect.com - Pro-curve Direct B2C eCommerce Site
  • hpprocurveamericas.com - Procurve Platinum B2C Partners Resellers eCommerce Site
  • hp-retailphoto.com - HPDPT Retail Photo eCommerce Site
  • HP Portfolio Page - Screen Shots of locked down applications within my portfolio.
College Board:
Responsible for designing the entire User Interface and working within a team of VBdevelopers to implement the website, also acted as liaison with the client.
Pharmacia:
Responsible for re-designing then maintaining the entire Rogaine user interface in VB utilizing ASP and VB scripts calling to a SQLdatabase, also acted as liaison with the client.
Roots:
Responsible for designing the eCommerce site and implementing in 24 hours notice due to high demand of the US Olympic Gear line. This site was a custom built CMS application made in VB with JSP and ASP connecting to SQLdatabase and a backend into the warehouse that was JD Edwards, all items were tracked to the SKU level.
  • roots-direct.com - Retail eCommerce Site selling clothing, accessories, furniture...
IBM:
Responsible for re-designing the eCommerce sites and implementing it with a team of developers in VB.net.
  • gmssupplies.com - IBM Print B2C USA eCommerce Site
  • europe.gmssupplies.com - IBM Europe B2C eCommerce Site (Unavailable Now)
Smithsonian:
Responsible for designing and maintaining the interface and working with a team of developers to implement while being a main liaison with the client to make certain the sites had the functionality they required and the team had the skills to provide this functionality. Also includes development of web-based custom maintenance application in VB.net utilizing JSP, ASP, and VB connecting to both a SQLdatabase and an AS400.
Mobility:
Responsible for redesigning the interface and working with a team of developers to implement while being a main liaison with the client to make certain the sites had the functionality they required and the team had the skills to provide this functionality. Also includes development of a VBweb-based custom maintenance application
Intel:
Three custom application were created for Intel, utilizing ASP pages, VBscript and a SQL database that interfaces with the ERP backend. Some XML was utlized in the merchant cart interface and uses com objects to identify users when logging in and purchasing.
 
WEB DEVELOPER / MANAGER II
LEAPNET, INC. May 2000-March 2001
420 West Huron Chicago, IL 60610 (312) 528-2400
Developed and maintained LEAPnet Intranet and eCommerce Websites for LEAPnet clients:
Warranty Superstore:
Responsible for designing the User Interface and working with a team of developers to implement while being a main liaison with the client. This site was a promotional site to sell "Hoop Cats" a toy depicted in a FlashGame where cats were used as Basket Balls. It integrated with the game giving the user a discount based upon their game score.
Brunswick Bowling:
Responsible for designing the User Interface and working with a team of developers to implement while being a main liaison with the client. This site was a combination of Flash Actionsript and eCommerce, designed to resell to Bowling Alleys in Blue Martini.
Wal-Mart:
Responsible for designing the User Interface and working with a team of developers to implement this BroadvisioneCommerce Website.
Sam's Club:
Responsible for designing the User Interface and working with a team of developers to implement this BroadvisioneCommerce Website.
Hewlett Packard:
Responsible for designing the User Interface and working with a team of developers to implement this BroadvisioneCommerce Website.
 
INTERNET EVANGELIST & UX MANAGER
ADDCON, INC. November 1999-May 2000
1651 N. Collins Blvd Suite #1 Richardson, TX 75080 (972) 235-2760
Graphics, Web Page Development, Web Sales:
RElectric:
Responsible for the User Interface for the Marketing Website with cutom built VB on ASPpages.
Global IC:
Responsible for maintenance of eCommerce Websie
  • global-ic.com - eCommerce Site (no longer online) - Site Retired
 
 
SENIOR DOMINO WEB DEVELOPER & WEB MISTRESS
FAIRFIELD RESIDENTIAL, INC. May 1999-November 1999
2045 N. Hwy 360 Suite 250 Grand Prairie, TX 75050 Jim Hendricks (817) 816-9437
Graphics, Web Page, Corporate Intranet Development, and Technical (Web) Support:
Marketing:
Responsible for User Interface on the Marketing Website, for the specific use of Properties Managed by Fairfield Residentiall LLC bult in Lotus Notes on a Domino Web Server
Intranet:
Responsible for designing the Lotus Notes 4.6 Databases made viewable via Domino Web Server Intranet Website. Designedfor the specific use of Properties to enter Managment Data.
Free Rent:
Responsible for the User Interface of over 100 websites each specificially aligned with Marketing materials for each property owned by Fairfield Residential LLC in Lotus Notes on a Domino Web Server
 
WEB GURU (NUCLEUS)
TOPHERNET INTERNET SERVICES January 1998-May 1999
4851 Keller Spgs Rd. Suite 228 Dallas, TX 75248 (972) 733-0704
Worked in many capacities as a Web Developer, Supported Web Site Hosting Functions, ISP Support for ISDN, T1 and Dial Up Connections:
Marketing:


Created the User Interface for a 56 page ’Tech Support’ area on External Marketing Website
  • topher.net - Coldfusion Marketing Website (no longer viewable)
Dilbert:
Created the User Interface and maintained an eCommerce ColdfusionWebsite designed to sell Dilbert paraphernalia.
Bid4it:
Created the User Interface and maintained an eCommerce Aution Website built in Coldfusion
  • bid4it.com - eComerce Website
Mattress Giant:
Created the User Interface and maintained a ColdfusionMarketing Website