|PFSweb – Rogaine Website|
The Rogaine website was a simple site in itself, but each product is driven by a different team whose marketing initiatives ran congruently to one another.
Once it was determined that a product was driven by whatever entrance site we kept a string that showed the user only the male or female color based on the entry designation. The tabs allowed users to surf over into the alternative route thus hijacking the color string based on the “sex” of product they were buying. It was quite an ingenious compromise for a client whose marketing drives were so diverse from one another.
This site has since changed it’s overall look and feel, but this is what it looked like when I developed it in 2002.