2017 to Present
Director of UX and Digital Marketing
Joined this Finance start up with big ideas and the promise of growth hoping to make changes for the better and be a leader for them in the UX field. I have dreams of making a world class suite of applications that others try to emulate. I want to disrupt the market, and make all the other financing companies take note of what American First Finance is doing and emulate them. It’s been a struggle, and I hope to make a difference.
2016 to 2017
Sr. UX Group Manager for North America
As a XD/UX Group Manager there is a whole arsenal of CRM Applications and Analytics Tools and a lot of practices that I bridge in order to be effective in what I do. You will see that I have a lot of experience architecture and planning new processes for business enterprises in the digital space. I can take the 10,000 ft view and break it down into simple user experiences that make businesses run better and users enjoy their experiences. This translates to better business processes and faster user adoption.
2013 - 2016
Worked at Market6 to determine the Digital Strategy, with Sales and Product Managers putting the initial discovery documents together, built site maps, wire frames and workflows. Worked with the Management Team to gather information about the company’s goals and strategies, identify their competition and target audience. Came up with strategies to improve user experience and application performance. I was the sole UX Manager working and managing 5 teams with 30 people, 5-6 Product Owners at a time, alongside sales and marketing to provide mockups sales could show with scrubbed data.
2010 - 2012
Lead UI/UX Technical Architect & Engagement Manager
Consultant for Perficient clients as a part of the User Experience Practice in Minneapolis. I will be working on new web strategies, and helping build and participate in the User Experience Design space as an expert who has been a consultant on many fortune 100 client web applications. Design, implement and build applications within their User experience Practice. Roles as a Lead Technical Consultant will include; Information Architect, User Interface Designer, and User Experience Designer; building design mockups, prototypes, user test cases, workflows and wireframes.
Advance Auto Parts (Lead UX Architect & Engagement Manager) Interface with the Business Owners doing analysis, design, and enhancements for the “Find It Fast” application slated to replace their existing Point of Sales Application in over 300 stores, which is intended to also serve as kiosk in stores and eventually be online. I am leading a team of over 40 resources consisting of UX Designers, Developers, DBAs, Business Analysts, and mixed resources from Perficient, AAP, and other agencies. Also the Engagement Manager – managing the resources on site that are working to redesign the company intranet, and extranet resources.
- Find It Fast – Point of Sales Store Application Replacement
- Corporate Intranet – Major Car Parts Distributor & Retailer
- AdvanceAutoParts.com – Major Car Parts Distributor & Retailer
DELL/Integridy (Lead UX Architect) Participated in analysis, design, and enhancements for a business to business application cross selling other companies products alongside theirs for computers, laptop and other hardware manufactured by dell. Designed and tested high-fidelity wireframes of the application for Business Owners to use in sales pitches and User Testing and Training. Also conducted a training class in Axure to get developers, designers, and Business Analysts up to speed to start prototyping the application and capturing the requirements in one location.
- Integridy.com – Major Computer Wholesaler and Retailer
LENOVO: Participated in a 7 person team doing analysis, design, enhancements and testing of a customer facing and call center application to troubleshoot and provide warranty parts replacement for computers, laptop and other hardware. Delivered the final high fidelity mockups and participated in the wire framing and requirement gathering.
- Lenovo.com – Major Computer Retailer
First Data Corporation: Participated in a team doing analysis, redesign, enhancements and testing of a customer facing and call center applications to troubleshoot and determine the best way to approach uniting all their internal one off applications built for credit card processing.. Participated in User Testing and Data Analysis.
- FirstData.com – Major Credit Card Processing Company
DEED White House Project for Unemployment Benefits
Participated in functional wire framing of the Reemployment section of the CareerOneStop.com/Reemployment Website for Unemployed people reaching the end of their benefits. This was a project commissioned last minute by the White House to address the needs of users loosing their Unemployment Benefits (referred to as 96’ers), that would need more help finding jobs and other benefits. Banners on Benefits.gov and other government agency websites would be pointed and redirected to this site for information. I was told that even the Secretary of State reviewed the section we created and gave us kudos! It was a very short lead time, 2 weeks, from conception to completion.
- CareerOneStop.com – DEED White House Initiative
Fossil: Acted as the UI Lead and Engagement Manager for multiple teams of internal and external (Perficient) resources for the new WatchStation.com website where all the Brands Fossil sells will be selling and marketing their in house Brands on one site. The website works with the individual brands to create a unique branded micro site as well as sell their products inline with all of the other brands Fossil distributes. I am also working on the Diesel international websites, and working on making all of the International websites for Fossil brand in Japan, Germany, Italy and many more countries.
Senior Creative Consultant & Engagement Manager
Employed by Vignette Corporation as one of three UX designers in the United States implementing their CMS Portal application.
UT Southwest: Responsible for implementing the new UI design for the UTSW website on Vignette Portal. The site re-design project in Vignette Portal acting as a UI Designer and liaison between developers, business owners and a design firm to ensure new branding and requirements were implemented and coded as documented. Was also a hands on CSS UI Guru implementing the design into the Vignette Portal application.
CSAA: Responsible for implementing the new “Discounts” section. Worked on the overall site re-skinning project in conjunction with Adam Doti as a liaison between developers, business owners and designers to ensure new branding and requirements were implemented as documented while maintaining existing and providing additional documentation.
HMA: Health Management Associates Inc: Responsible for designing and implementing a new Vignette Portal application to replace their current PULSE system and a product McKesson had installed in hospitals HMA was buying. The application is used by doctors and nurses to handle the day to aspects of dealing with Patients in a hospital environment, and interfacing with a myriad of lab companies, and imaging companies that do CAT scans MRI, and x-rays. Designed; Workflows, Use Case Scenarios, Functional Wireframes, and Mockups for the actual site design. Began the implementation within the Vignette Portal before the project was put on hold. But when Vignette laid me off in January of 2009, I worked directly with HMA to complete this project and it is now live to over 300 hospitals on the East Coast.
- HMA.com – Physician Portal Application in over 300 Hospitals
The American Red Cross: Lead the User Experience and re-branding effort for the American Red Cross corporate organizational website. Liaison between developers, business owners and designers to ensure new branding and requirements are implemented as documented while providing a lot of that documentation and implementing the new design into the Vignette Portal application.
Travel Channel Responsible for helping implement design changes into the website, and helped develop the UI wireframes, and other Information Architecture Documentation to ensure new branding and requirements were implemented as documented.
- TravelChannel.com – Travel Site
NBC iCue: Responsible for helping to implement UI elements within a design built by another firm for the NBC iCue Team to insert new portlets into the website that adhered to the company’s branding and requirements.
- iCue.com – NBC Business News Site
PepsiCo: Responsible for designing the UI elements within a design built by another firm for the PepsiCo Team to ensure new branding and requirements were implemented as documented.
- Pepsico.com – Intranet
Fox Business: Responsible for implementing a design built by another firm for the Fox Business News Team and VPS professionals to ensure new branding and requirements were integrated as documented.
- FoxBusinessNews.com – Fox Business News Site
Grant Thornton: Consultant on the User Experience and re-branding effort for Grant Thornton’s corporate internet site. Liaison between developers, business owners and developers to ensure new branding and requirements are implemented as documented.
- GrantThornton.com – Financial Application
GE Money: Responsible for design comps, workflows, wireframes, and implementing the User Interface Design.
- GEmoney.com – GE Credit Card Web Site
Information Architect & User Experience Designer
As an Information Architect, User Experience Designer, Ektron CMS Specialist I helped design and implement the following websites:
- Premier Healthcare Providers Corporate Website Redesign – utilizing Ektron an external companies’ CMS
- Premier Healthcare Providers 3 Subsidiary Website Redesign – utilizing Ektron an external companies’ CMS
- Express Scripts – Pharmaceutical Company the provides 3 months supply of a patients drugs at a time, redesign and repdeploy their application on another platform utilizing JAVA
- Vail Resorts – User Experience Brief for the Vail Colorado Resorts
- Cymbalta – DeppressionHurts.com – IA on various functional aspects of the website.
- Mezavant Sales Aid for UEGW Conference – Workflows and Wireframes for a touch screen interactive sales aid for the UEGW conference is Paris, France
- Johnson & Johnson – Competitive Site Reviews of 5 DePuy websites that are arthritis related
- Kimberly Clark – Competitive Site Review of Huggies, Kleenex, and Scott Tissues
Director Marketing & Application Development
As Director of Marketing and Application Development I was challenged to lead the Marketing and Application Development initiatives for True Solutions Inc. I worked on redesigning the Website, Network Infrastructure, and managed the day to day Network Operations. I also designed and deployed new Marketing strategies and collateral. Working with TSI, I had the opportunity to be creatively challenged and be a part of a rapidly growing and inspiring company. TSI is certified by the Project Management Institute© to Educate the top Project Managers in fortune 500 companies all over the world and maintains offices in Asia, India, Australia, and Brazil, TSI is growing at an astronomical rate, and has trained some of the best professionals in the field. I was honored to be working with the caliber of people TSI put into place and know this company is going places! IT infrastructure just wasn’t my cup of tea, and I left after fixing the Network and getting TSI on track with their Marketing initiatives and implementing a junior web master to further their efforts at a lower cost.
2005 - 2007
Information Architect / User Interface Designer
- Manugistics – Redesigned the “out of the box” Manugistics Application.
- AS400 On Call Database – PHP Help Desk Application for the people who are on call for AS400 Issues (Internal Website not view-able outside the Firewall).
- Customer Invoice Inquiry – New Java application for customers to view their invoices online (HTML Comps).
- Weighted Averages – New Java Application for the Distributors to use to determine the best prices to charge the end consumers (HTML Comps).
- Trade Development Knowledge Cellar – Java Application that allows the “Trade Development” people to share and collaborate data online.
- Glazer’s Information Systems – PHP Portal and Forums for the Application Development Teams (Internal Website not view-able outside the Firewall).
- Developer Committee Website – HTML Website for the Developer Committees.
2003 - 2004
Owner : Information Architect / User Interface Design / Web Master
This company was the culmination of my passion for Saltwater Aquariums.
Dallas Marine was a retail website to sell fish, corals, and invertebrates online. I built the site with ASP pages utilizing VBscript and a SQL database. Some XML was used to connect the Merchant Card Services to the website to have a seamless online retail application. This site was mirrored for Dallas Reef whose aim was to wholesale to the pet stores. Functionality like Invoice tracking and ticket tracking was implemented in the Reef site. Needless to say, importing fish from an ever decreasing pool of reputable suppliers became a daunting task. After great losses when importing I decided to stop importation, and have since closed the store.
2001 - 2003
Creative Director of eCommerce
With PFSweb I was the sole creative talent doing all of the website Design, Architecture, and Development. I acted as an everyday liaison for day to day changes for client websites for companies like Motorola, Intel, Roots, the Smithsonian, College Board, and HP. As Creative Director I functioned in designing the pages for every website that PFSweb clients requested. Functioning as a part of the business team I developed mock ups and detailed site layouts and architecture diagrams, as well as hands on coding and implementation of websites.
2000 - 2001
Sr. Web Developer
LEAPnet bought SPR, Inc. an Irving based business to strategically position themselves with Broadvision to implement cutting edge websites that would integrate seamlessly with their ERP backend. With LEAPnet I had the honor of building WalMart and Sam’s Club’s Broadvision websites when Broadvision was the new up and coming CMS application. With a stunning pricetag of $1 million dollars for just the software, the price tag for the development staff was a whopping $2 million. The application was robust enough to cater to any niche in society by gathering buyer data and presenting a custom “Buyer’s View” tailored to that buyer’s preferences and buying patterns. Working as a designer, coder, and all around “do it now” gal, I helped implement one of the industries most viewed eCommerce applications.