Digital Experience Design Process

I was recently asked by a colleague at Click Here the (Digital side of The Richards Group):

“What is your process for digital experience design? What deliverables are associated with a typical engagement?”



The process for Digital experience design is multifaceted, we look at who your customers are, who your competition is, what your company is currently doing to engage your customers and what your competition or your company does better to keep them engaged. We devise a strategy to further engage your target audience by first realizing who they are demographically and how they use your online application. On a typical engagement UX will do Competitive Reviews, Gap Analysis, Concept Maps, Content Outlines, Design Concepts, Feature Descriptions, User Personas or Target Audience Personas, User Testing, A/B Testing, QA Testing, Site Maps, Stakeholder Interviews, User Experience Concepts, Wireframes and even workflows.

What role does usability play in your process? What are your capabilities for usability testing, analysis?



Usability plays a tremendous role in the process of any online endeavor, first to make certain your Brands Goals and initiatives are not trampled and users can accomplish their goals quickly on your website before you begin development. We can test at any phase of a project but prefer to do usability before development begins to save all the extra man hours wasted on building applications that aren’t user friendly to your target audience.

What characteristics does the ideal digital experience include?



a. Competitive Review or GAP Analysis
b. Digital Strategy
c. Content Audit and Analysis
d. Design Concepts
e. Feature Descriptions
f. Feature Sets
g. QA Testing
h. Usability Testing
i. SEO
j. Site Maps
k. Stakeholder Interviews
l. Style Guide
m. Target Audience Personas (User Stories)
n. User Experience Concepts
o. Variation Designs
p. Wireframes
q. Work Flows and Process Flows
(not necessarily in this order)