User Experience Concepts

12 User Experience Concepts are used to crystallize the key messaging, positioning, essence, and user experience that will be associated with the proposed brand concepts. Often the company has a huge advertising department and they have extensive studies on how the brand is perceived and what is expected. By solidifying the messaging around the proposed idea you can show that you understand their brand, their culture, and their key messaging and can be certain that your application is adopted by Marketing and stamped with their approval.
Answers the following questions:

  • What is the key message for the proposed concept?
  • What does the proposed concept make the target audience feel about the client’s brand?
  • How should we visually represent the client’s brand?
 
Provides the following benefits:

  • Provides a visual representation of the client’s brand essence and experience
  • Ensures that the different brand concept proposals are differentiated
Examples:

  1. User Experience Brief (DOC)
  2. User Experience Brief (PDF)
  3. Coca Cola Use Cases (DOC)
  4. Coca Cola Use Cases (PDF)