Content Audit & Analysis

Content Audit & Analysis A Content Audit & Analysis is the result of an assessment of the client’s current content assets with a focus on each asset’s relevance and relationship to the client’s brand strategy. This document typically includes cataloging of information groupings, copy concerns, gap analysis, redundancy listing, style enhancement, and hierarchy of information.
Answers the following questions:

  • What content resides on the current site and how is it organized?
  • What are the possible content elements that are missing?
  • What content elements are underutilized?
  • What content elements are inconsistent with the client’s brand strategy?
 
Provides the following benefits:

  • Provides a clear view of the current site’s content assets and liabilities
  • Validates the relevance of current content as related to the client’s brand objectives
  • Highlights key content elements that are missing or underutilized